Kristjana Williams for Triumph

Posted on 1 November 2013

A lot of you already know how obsesses I sometimes could get about new illustrators and their work. This time my new crush is Kristjana S Williams. 
Kristjana S Williams creates magical landscapes, filled with impossible, exotic creatures by interweaving fragments of Victorian engravings with contemporary illustration and colouring. Icelandic born and a graduate of Central St Martin’s, Williams’ illustration work spans the worlds of fashion, home-ware and prints and has gained widespread critical acclaim. ​Kristjana’s recent work includes large scale mural displays at the V&A for the London Design Festival, a solo exhibition “Dyragardurin” at Outline Editions’ temporary gallery in Soho, a collaboration with heritage furniture maker George Smith and wallpaper designer Cole & Son, and commissions for the Chanel Group amongst others. She is a regular exhibitor at Outline Editions who showcase and sell her work through exhibitions and as part of their collection at Liberty's on Regent Street. 

The day I found out about her was not long ago and I could thank lingerie company Triumph, where Kristjana collaborate and created adverts for new campaign. We all couldn't agree more that the most successful Triumph campaign was "Hello Boys!" introducing Wonderbra and changing the way women wear lingerie and most importantly the way lingerie made them feel.
Even though I really like the style of Kristjana's illustrations I'm not a fan of this collaboration. It's obvious that Triumph really trying to have the success like it was in 1994 with Wonderbra but looks like customers aren't feeling. What do you think about new collaboration between Kristjana S Williams and Triumph? 
And the final bit if you agree with me that Kristjana's work are stunning you can buy her marvelous illustrations, cushions and scarfs here.


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