Alexandra Shulman at Ravensbourne

Posted on 16 May 2013

Yesterday was THE DAY! Alexandra Shulman (if you don't know who she is, please, leave my blog) visited Ravensbourne and gave an exciting talk about being the it women in British word of Vogue. This women as so brilliant nothing you would expect the Editor in Chef to be like: no arrogance just lovely smile and light, chatty interview.
Alexandra make everyone giggle a little when revealed that the best selling things for the cover of Vogue are pretty girl, pink dress, smiling model (which is rare), graphic, simple, clear lines. I think a lot of people hear about British Vogue realising a series of 4 books called Vogue on... Designers. The first set includes these designers - Alexander McQueen, Coco Chanel, Elsa Schiaparelli and Christian Dior. The lovely Alexandra gave our university a sneak peak was is about to come in terms of these Vogue on... designers books: there are two more series of four books to come which going to include designers like Vivienne Westwood, Balenciaga and  Ralph Lauren. Book takes to produce less than normal book will take but Alexandra mention that is very hard work for writers that's why she uses the best ones and the most passion able about fashion. 

The main question during this talk she gave was - how to get an internship at British Vogue? And I now know the answer! When you apply for internship make sure you tick all these boxes!
  • 3 weeks is the longest period you could work for British Vogue
  • Have experience before
  • Know why you want to work for Vogue
  • Be intelligent and have attention to details
  • Well written letter is a big plus
Other useful information that British Vogue Editor mention to all of us is "don't say what you going to bring to the table, you're coming here to learn not to show and change our practise of work." And the only way you can use to stand out is with the great attitude. 
Funny conclusion was when Alexandra Shulman said she never want to work in fashion industry, she was keep saying that you never know where you're going to end up being at. 

To sum up, I just want to enjoy and remember this moment for a long time because Alexandra Shulman Editor in Chef of British Vogue doesn't come for every single one of London universities. TAKE THAT, SAINT MARTIN'S! 


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