Showing posts with label Campaign. Show all posts

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Caryn Franklin AGAIN @Ravensbourne

Posted on 15 November 2013

This morning I had a delightful lecture given by Caryn Franklin about All Walks campaign Mix it Up!. It's not hard to tell that Caryn has experience a lot in the past 35 years, since she first came to fashion industry knowing less about it, than I know now. We as human beings all have dreams and majority of the times it relates with fashion and brands. Fashion industry is selling dreams for us of how it suppose to be and we starting to think "yea, I need this, I'm not good enough. I mean, look at these models and how perfect they always look". Sadly we all at the back of the our heads know that those girls are not real, that this type of 'beauty' doesn't exist. Adverts like D&G did with military man and boneless nude female model don't send any positive messages and makes me think, what the hell the whole team of people involve in it was thinking? 
Because of people like Caryn Franklin we could see changes, not because she all by herself are making it, because of how she delivers message the students and as well industry people to see fashion in different way and don't really think just about people in front of camera but same importantly about people behind it. 
I use this little occasion and have my first photo with famous and inspiring person - one and only - Caryn Franklin. Maybe I don't look like in my prettiest but oh well... 

 

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Kristjana Williams for Triumph

Posted on 1 November 2013

A lot of you already know how obsesses I sometimes could get about new illustrators and their work. This time my new crush is Kristjana S Williams. 
Kristjana S Williams creates magical landscapes, filled with impossible, exotic creatures by interweaving fragments of Victorian engravings with contemporary illustration and colouring. Icelandic born and a graduate of Central St Martin’s, Williams’ illustration work spans the worlds of fashion, home-ware and prints and has gained widespread critical acclaim. ​Kristjana’s recent work includes large scale mural displays at the V&A for the London Design Festival, a solo exhibition “Dyragardurin” at Outline Editions’ temporary gallery in Soho, a collaboration with heritage furniture maker George Smith and wallpaper designer Cole & Son, and commissions for the Chanel Group amongst others. She is a regular exhibitor at Outline Editions who showcase and sell her work through exhibitions and as part of their collection at Liberty's on Regent Street. 


The day I found out about her was not long ago and I could thank lingerie company Triumph, where Kristjana collaborate and created adverts for new campaign. We all couldn't agree more that the most successful Triumph campaign was "Hello Boys!" introducing Wonderbra and changing the way women wear lingerie and most importantly the way lingerie made them feel.
Even though I really like the style of Kristjana's illustrations I'm not a fan of this collaboration. It's obvious that Triumph really trying to have the success like it was in 1994 with Wonderbra but looks like customers aren't feeling. What do you think about new collaboration between Kristjana S Williams and Triumph? 
And the final bit if you agree with me that Kristjana's work are stunning you can buy her marvelous illustrations, cushions and scarfs here.

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Karen Walker FOREVER

Posted on 19 May 2013

As I mention before Karen Walker has done great campaign for her Summer 2013 sunglasses. The greatest thing about it is the model who posed with her unique designed shades. These middle-aged women are amazing and achieved some inspiring goals in their area of specified. For example Ilone Royce Smithkin is an artist: "I' am still very active painting and drawing and I also make sure that I walk each day up and down my stairs." When bare in mind guys that she is 92 years old. The campaign shoot continues with my earlier mention Linda Rodin, Joyce Carpat and Lyyn Dell. 





Karen Walker website




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Hipster Sexism

Posted on 17 May 2013

Hipster sexism, also known as liberal sexism and ironic sexism, is defined by Alissa Quart in NYMag as “the objectification of women but in a manner that uses mockery, quotation marks, and paradox”.Hipster sexism involves the use of irony in a satirical manner to subjugate women. It is a form of self-aware sexism that is deemed acceptable given that perpetrators are conscious of the inherent sexism and objectification of women in whatever action or statement is being carried out by them. It is rooted in the idea that sexism is an outdated and archaic institution in which people do not engage in anymore, thereby making the demonstration of sexism seem satirical and ironic.
The only thing that come to my mind when somebody says hipster and sexism in one sentence is American Apparel advertisement. If you haven't seen it take a look. And bare in mind that I'm using veryyyyy soft core adverts. (Type American Apparel in google search bar and see what I mean by saying that mine photos are soft core).



Personally I just HATE these adverts and don't even want to hear excuses why they are using curtain poses, face expressions and position of camera (mainly above the model, looking down on her). 
Hipster sexism is different from what Quart defines as “Classic Sexism.” A hipster sexist calls you a bitch and tells you to shut up but in a funny way, while a classic sexist tells you your rape was God’s will without a hint of irony. Both are douchebags, but the hipster sexist is a douchebag in enlightened clothing (see also: the nice guy™, the hipster racist). Hipster sexism hinges on the assumption that “no one thinks this way anymore” and therefore it’s funny, like making a joke about horses and buggies or something. It allows for sexist comments under the guise of being sooo far above them, and it’s a lot harder to call out than non-ironic, old-fashioned sexism.
Uhhh! I even got angry whiting about it. I don't understand it and never will. DOT!


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